Demand Generation & Medical Promotion

The Demand Generation Team focuses exclusively on prescription (Rx) generation and professional engagement, separate from order collection to ensure ethical compliance.

Team Structure

• 110 Medical Information Officers / Prescription Officers
• 21 Field Managers
• 7 Regional Managers
• 2 Zonal Sales Managers
• 1 National Sales Manager

Support Functions

• Product Management Department (PMD)
• Medical Services Department (MSD)

Activities are monitored through a digital Daily Call Report (DCR) system with KPI-based performance incentives.